The new Seelow collection from HOMETOWNSHIRTS brings history to fabric
A piece of home to wear
The new Seelow collection from HOMETOWNSHIRTS is more than just fashion – it's a statement. With a design that combines urban style and local identity, the collection brings the unofficial heraldic animal of the city of Seelow to the streets. The distinctive billy goat, accompanied by the striking Seelow lettering, is at the center of a look characterized by clean lines, strong contrasts, and bold colors.
Zickenseelow – Origin with attitude
The story behind the motif, designed in a striking street art style, is as special as the design itself. In the 19th century, Seelow in the Oder region was known by the nickname "Zickenseelow". This had a simple but significant background: goats, unlike cows, were tax-free. Less wealthy citizens, in particular, therefore relied on goats as milk suppliers. Thus, the animal shaped the cityscape – not as a mockery, but as an expression of reality and practical common sense. Over the years, the billy goat became a silent symbol of the city.
Design meets sustainability and comfort
With this collection, HOMETOWNSHIRTS takes up exactly this piece of local history and makes it wearable. The products range from robust men's hoodies and stylishly cut women's models to vegan-certified children's hoodies and soft organic cotton baby bodysuits. All textiles offer high wearing comfort, are easy to care for, and are produced under fair conditions. HOMETOWNSHIRTS also sets standards in terms of sustainability: many models are made with GOTS-certified cotton and come without annoying neck labels – perfectly prepared for individual re-labeling.
Printing made in Germany – with attention to detail
The high-quality printing of each individual garment is done directly in Germany. Each motif is applied precisely and with intense colors in loving individual production. This craftsmanship not only ensures special quality but also makes each piece a true unique item. Thus, every garment in the Seelow collection becomes not only a fashionable eye-catcher but also an expression of regional identity and artisanal care.
A sign of style, origin and attitude
Whether as a gift, a reminder of home, or a fashionable expression of local connection – with the Seelow collection, you make a clear statement. Here, history meets the present, regionality meets design, and everyday life meets street style. Zickenseelow is not just the past – it is a part of us that becomes visible again.